Unlocking Untapped Potential: A Path to Empowerment and Sustainability
Southern Europe is poised for a powerful transformation, and SustainHer is ready to lead the way. By unleashing the economic potential of women, supporting sustainable initiatives, and harnessing the growing green economy, we can build more resilient and equitable communities—and we're starting now
Why are we confident we are fighting the right battle
Women’s Entrepreneurship Impact
Small and medium enterprises (SMEs) owned by women can significantly impact local economies, increasing GDP by up to 4% in developing economies and approximately 3% in Mediterranean regions if they receive equal financing opportunities
Source: McKinsey Global Institute, "The Power of Parity: Advancing Women’s Equality in the United States," 2019.
Market Potential for Sustainable Initiatives
Southern European countries, particularly Spain and Italy, are seeing a growing interest in sustainability initiatives, indicating a strong market potential for women-led carbon credit projects. The EU Green Bond market is projected to grow rapidly, reaching over €1 trillion by 2025
Source: European Commission, "EU Green Bond Standard," 2021.
Untapped Potential for Green Jobs
The green economy has the potential to create approximately 1.2 million jobs by 2030 in Southern and Mediterranean Europe, with a significant portion of these jobs accessible to women
Source: ILO, "Skills for a greener future: Key findings," 2019.
We are confident we are fighting with the right solutions
By providing financial education and resources, SustainHer can empower women to launch and scale sustainable businesses, significantly contributing to economic growth in their communities.
SustainHer is strategically positioned to capitalise on this rising demand by empowering women to generate and sell high-quality carbon credits, providing a sustainable source of income and promoting environmental stewardship.
Through education and mentorship, SustainHer can equip women with the skills needed to access these green jobs, boosting their economic independence and contributing to a more sustainable economy.
Here's Why: Some Southern and Mediterranean Europe data
Over 20%
Of women in the EU experience economic abuse within intimate relationships
Source: European Parliament, "Economic abuse: A barrier to women’s financial independence", 2021
40%
Of women in Italy demonstrate basic financial knowledge, which scores lower than men in financial literacy
Source: OECD, "Measuring Financial Literacy: Questionnaire and Guidance Notes for Conducting an Internationally Comparable Survey of Financial Literacy," 2020
<30%
Of businesses in Southern Europe are owned by women
Source: European Institute for Gender Equality (EIGE), "Women in business and management: Investing in Sustainable and Inclusive Growth", 2017
if we didn't convince you already, here are more data
20% faster
The speed of warming of the mediterranean region compared to the global average
Source: United Nations Environment Programme, "The State of the Environment and Development in the Mediterranean", 2020
€50-150 billion
The EU carbon market is projected to generate in annual revenues by 2030, signalling growing financial flows into sustainability projects
Source: European Commission, "Stepping up Europe’s 2030 climate ambition", 2020
>70%
Of economically disadvantaged women in Southern Europe express interest in gaining financial skills
Source: European Social Fund+, "Investing in people", 2021